(Part 1 in a 3 part series of branding yourself)
In no way am I an expert of any kind. For one reason: the skeezy spammers and posers that plague the social-marketing-professional battlefield have turned expert into a six letter cuss word (along with “superstar,” “rock star,” “guru” and “maven”).
With that said, there are a few abilities I like to imagine I’ve perfected into some kind of workable way to earn a living. Press relations, copywriting, blogging, social media strategy and brand strategy are a few of those work-in-progress abilities. Another is personal branding; known in pre-Web 2.0 times as professional development. One “service” I offer is “employer relations” where I take a modified version of my brand building strategy to determine someone’s personal brand.
Tools of Personal Branding
The press release, logo design and ad copy are all tools used to create a brand. For an individual, the resume and cover letter are tools used to tell your brand message.
Benefits of Personal Branding
When you discover what your brand is, it helps you develop your message. The message consists of Defining your industry, identifying your Values, listing your Experiences/Career Successes, finding your Unique Selling Proposition and discovering your Potential.
Important Questions: Definition
Finding your personal brand is easy. Just answer a few questions, with honesty, and it’s easy to figure out.
Definition
- What is your industry?
- What is your job type?
- Where do you want to work?
- What are your top five skills?
- How would you define the business you are in?
- Starting tomorrow, if you could be known for any one thing, what would it be?
- What do employers need that you offer?
- Who do you see as your chief competition?
(Next post: identifying your values)
1 Comment
December 9, 2009 at 1:11 pm
Fantastic post, keep it up