What’s your personal brand as a professional?: Definition

(Part 1 in a 3 part series of branding yourself)
In no way am I an expert of any kind. For one reason: the skeezy spammers and posers that plague the social-marketing-professional battlefield have turned expert into a six letter cuss word (along with “superstar,” “rock star,” “guru” and “maven”).
With that said, there are a few [...]

Sticking with the Same message could be ‘marketing suicide’

According to adage.com blogger Marc Brownstein it’s ‘marketing suicide’ to not adapt your brand’s message to reflect America’s economic crisis.  Marc mentions two brands in his post: Hyundai and Wendy’s.
Hyundai is capitalizing on capitalism’s shortcomings by offering the-recently-unemployed money back for returning their car.  It’s called the Hyundai Assurance Plan.  Marc says, “It struck me [...]